The operating system for product

Context-awareeverywhere.

Inversion is the context layer for product teams. Every doc, query, prototype, and decision grounded in what your company actually knows.

Start buildingSee how it thinks
app.inversion.app
Context loaded · 12 docs · 4 personas · Postgres · Linear
· ORACLE · STRATEGIST MODE
Should we prioritize the payments feature or the analytics dashboard for Q3?
Based on your Brain, payments has 3× higher demand (142 vs 47 requests logged in Journal). Your churn data shows billing friction as the #2 cancellation reason (21%). Competitor Stripe Atlas shipped similar flow 6 weeks ago. Ship payments first; analytics as Q4 follow.
Brain · Auth Flow PRD v2.1
Data · churn_reasons
Competitor · Stripe Atlas
Journal · 142 user requests
Answer grounded in 4 sources · read-only

· THE IDEA

Same prompt.
A different answer.

Every AI tool starts from scratch. Inversion starts from everything your company already knows.

Generic AI
No context
PROMPT
"Write a PRD for our payments feature."

# Payments PRD

## Overview

This PRD outlines a payments feature that allows users to complete transactions. The feature should support multiple payment methods and currencies.

## Goals

- Increase conversion rate

- Reduce payment friction

- Support international users

## User stories

As a user, I want to pay for my subscription...

Generic goalsNo user dataNo competitor insightNo personas
Inversion
Context-aware
PROMPT
"Write a PRD for our payments feature."

# Payments PRD — Q3, Stripe Atlas parity

## Why now

Billing friction is the #2 churn reason (21%). Competitor Stripe Atlas shipped 6 weeks ago.

## Target personas

Finance Ops Fiona, Indie Builder Ben — 72% of MRR.

## Scope, in priority order

1. Card + ACH (already in auth layer v2.1)...

Brain · Auth v2.1Data · churn_reasonsCompetitors · Stripe AtlasPersonas · 2 ICPsJournal · 142 requests

· THE ARCHITECTURE

One OS.
Every surface reads from the same memory.

01
Context
Your company's memory
Product Brain
Personas
Competitors
Data Explorer
Journal
Integrations
02
Workspaces
Where product work runs
Idea Lab
Prototype Studio
Documents
Tasks
Meetings
Metrics
03
Intelligence
Thinking grounded in both
Oracle Strategist
Oracle Analyst
Customer Voice
Challenger
Agents
Every layer reads from every other.

· THE SIX SURFACES

Every feature reads from
the same context.

01
· PRODUCT BRAIN

A knowledge base that reviews itself.

PRDs, decisions, roadmaps — drafted, reviewed, and promoted to your org's single source of truth. Every other surface reads from it.

Product Brain
2 pending review
Auth Flow PRD v2.1Diogo · todayLive
Q3 RoadmapSarah · 2dLive
Payments Epic v1James · 4hDraft
Onboarding V2 specMaya · 1dDraft
Billing migration notesDiogo · 5dLive
12 docs live · your org knowledge is growing
02
· PERSONAS

Simulate real users.

Build rich ICPs from interviews and data. Then talk to them. Every generated doc, every prototype, every Oracle answer understands who you're building for.

Your personasReady to simulate
FO
Finance Ops Fiona
Buyer · 38 convos
IB
Indie Builder Ben
Power user · 24 convos
CC
Compliance Carla
Gatekeeper · 11 convos
· SIMULATED RESPONSE
"I'd pay for this if reconciliation with our ERP happens automatically — that's 6 hours a week back."
— Finance Ops Fiona
03
· DATA EXPLORER

Ask your database in plain English.

Connect Postgres, MySQL, anything. Ask questions, get answers. Read-only, safety-enforced at four layers. No SQL needed. No data modified, ever.

production · read-onlysafe
· ASK
Which personas churned most in Q1?
SELECT persona, COUNT(*)
FROM cancellations
WHERE churned_at >= '2026-01-01'
Finance Ops Fiona
21%
Indie Builder Ben
14%
Compliance Carla
9%
Enterprise Eli
3%
04
· IDEA LAB

Ideas worth shipping.

Seed → Coach → Brief → Ship. The AI challenges you before it helps you. Half-baked ideas die early. The good ones graduate into the Brain.

Idea · Usage-based billingDay 2
✓
Seed
Import billing pain from Journal
✓
Coach
AI challenged: 3 weak assumptions
✓
Brief
Problem, goals, risks drafted
4
Ship
Promote to Brain →
05
· PROTOTYPE STUDIO

Prototypes grounded in your truth.

Describe what you want. It arrives already styled to your brand, anchored to your personas, consistent with your Brain. Not a blank canvas with AI glue.

Prototype · Onboarding v2
Generating…
Brain · Auth v2.1Personas · 2 ICPsFigma · brand
Grounded prototype · no blank-canvas templates · matches your brand + user truth
06
· ORACLE

An advisor with four minds.

Strategist, Analyst, Customer Voice, Challenger. Every mode reads your Brain, Personas, Data, and Journal in real time. Context-aware debate, on command.

StrategistAnalystCustomer VoiceChallenger
· STRATEGIST

Billing is your #1 churn lever. Ship payments in Q3. Analytics can wait — you only have 3 engineers and roadmap capacity for one bet.

Reads your Brain, Data, Personas, Journal — every turn

· INTEGRATIONS

Your stack is already
Inversion's memory.

Every tool you connect becomes context the AI can reason with.

Jira
Linear
Slack
Notion
Google Calendar
GitHub
Figma
Confluence
PostgreSQL
Zendesk
Jira
Linear
Slack
Notion
Google Calendar
GitHub
Figma
Confluence
PostgreSQL
Zendesk
Jira
Linear
Slack
Notion
Google Calendar
GitHub
Figma
Confluence
PostgreSQL
Zendesk
Jira
Linear
Slack
Notion
Google Calendar
GitHub
Figma
Confluence
PostgreSQL
Zendesk
7
Workspaces, one OS
10+
Integrations as context
4
Oracle modes of thinking
1
Source of truth

· HOW IT WORKS

Up and running in minutes.

01

Connect

Plug in Jira, Linear, Notion, Slack, GitHub, Figma, Postgres, Zendesk. One-click OAuth. Import existing docs into your Brain.

02

Ground

Your Brain fills. Personas go in. Competitors get tracked. Oracle starts seeing the whole picture of your product.

03

Ship

Every doc, query, prototype, and decision is now context-aware. Stop re-explaining your company to AI.

Stop explaining
your company to AI.

Start building product on an OS that already knows what you know.

Start freeBook a walkthrough